"My work may be garbage but it's good garbage." Mickey Spillane
There are a lot of things coming together here. This is what the future holds
I am doing an interview with Alyn Day, one of Tony G’s victims, on Tony, her writing and how life is going for her now.
Daverana Enterprises, my company, is doing a big PR push for two of our authors, Theresa Curnow and Steven Beeho. Some of that will be landing here. My business partner, Elaine Daniels, and I booked them for blog tours through Orangeberry, which is a very good company. I have placed ads for Theresa’s book in Horror Zine for June. We are going all out on it.
For those of you who have read about the companies whose scammer practices I have condemned so loudly, I want you to watch us do it right. To use it as an example of how to do it right. To use it as a starting yardstick when you are looking for a publisher.
One of the things I recommend are the videos posted by K.B. Miller
The ways that you do it right are actually very simple. As many things as have changed, even more have remained the same. Walt Disney once said to his brother, “We’re broke again, but at least we have more credit than we used to.”
You start small with your company. There’s no way to do it right without having a tiny bit of start up cash. You pick up two or three really good titles. You learn to format the books to the letter of what is required to make them good. If you have no editorial skills (and please be honest with yourselves) then you have to pay someone who does to edit the books. You have to buy good artwork, not just some slapdash mess. But there are great artists out there who work cheap. At least as artists go. And then you promote.
It’s not over yet. Your first sales come in. You need to know how to create and use spread sheets. With them, you can very easily calculate the royalties for your authors.
What do you do with your share of the money?
Well, you definitely do not buy a pizza with it.
You put that money back into the company to buy more covers and pay editors. And no, you don’t pay yourself out of the money you just made.
If you have to eat beans and taters with nothing to go on them for months at a time, the company earnings belong to the company. You add a few more titles. Eventually, you will be able to buy things for your authors (and don’t f’ing charge the authors for this) like ads and blog tours.
You continue to build up. You must be the greatest PR agent your authors have ever had. This is salesmanship.
And you must be in it for the long haul.